The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

World Resources Institute and IFC

Download Document

Date Published 2007
Primary Author Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, Courland Walker
Other Authors
Theme Financial Inclusion


Four billion low-income consumers, a majority of the world's population, constitute the base of the economic pyramid. New measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy.

< Back to Search Results